Jack Kramer used to say the guy who wins tennis matches is the guy who makes the fewest mistakes. Its true in politics as well. There are errors of omission and errors of commission and Vote Leave has made plenty of both. Responsibility must lie with Dominic Cummings and Matthew Elliot, campaign director and chief executive respectively. Both have big egos but not big talent and I suspect don't like each other.
They have omitted to use their women, partcularly the Labour women Gisela Stuart and Kate Hoey but also Priti Patel and Theresa Villiers. Suzanne Evans seems to be getting some TV time but I suspect this is of her own making and not due the C & E. The result is that the Vote Leave campaign has been dominated by largely unphotogenic grey old Tories and that has allowed Remain to portray it as an internal Tory score settling squabble that turns the great British public off big time. Little wonder then that the polls are moving against Vote Leave who quite simply are now losing the battle.
The biggest error of commission has been over use and over exposure of Boris Johnson who looks stupid but is clever. Unfortunately the electorate particularly the younger end of the spectrum live in a looks dominated culture and are unable to appreciate Boris.
Fact: over half the electorate are women so use ordinary looking clever women backed up by men women like and trust, Daniel Hanaan and Frank Field spring to mind.
Fact: this referendum can only be won with Labour votes
Keep IDS, Grayling in the background. Use Gove if you have to and rest BoJo. for a while. In short put the old Tories back in their box for a couple of weeks.
I hate to say this but Farage may be the only guy who can pull their chesnuts out of the fire by connecting to the old Labour working class who are suffering big time and by tutning it into a people versus the political elite battle. As Lucy Beresford said on TV this morning ordinary people are sick to death of the rich powerful and the wealthy luvvies telling them how to vote. Make the luvvies counter productive.