Politicians the electorate like poll well irrespective of party. BoJo, an Old Etonian Tory, is the best recent example winning two mayoral elections in London a city dominated by Labour voting ethnic groups comprising well over 50 % of the electorate. Zak Goldsmith who is a very rich Tory but a nice guy lost to a nasty piece of work Sadeq Khan who is doing the City London down at every opportunity. His recent comments on making Donald Trump unwelcome in London are stupid and vindictive beyond belief. Trump is the democratically elected US president a country that saved us from the Germans.
Rees Mogg is now replicating BoJo. Mogg is also an Old Etonian, also rich and although his claims to have made his money by his own efforts are largely true having your Daddy as Times editor opens doors in the City as well as Westminster. My wife knew Mogg's Mummy and Daddy and liked them for the same reason the young Paisley MP liked Jacob in the Commons. They all have impeccable manners and are always very polite. All the Paediatric staff in our local hospital, nurses and cleaners liked the Moggs for their courtesy and politeness. This is what comes across strongly on TV and what the voters like.
A run off for Tory leader between BoJo and Mogg would be very tight with DD, another politician people like probably ruled out because of his age. All thre would make excellent PMs
The Lib Dems, Charlie Kennnedy, now deceased, was another politician voters liked and identified with. Labour's Frank Field and Gisella Stuart come into the same category. Voters perceive them as honest and decent and trust what they say but their parliamentary parties put their own selfish interests first so elected hopeless cases as leaders, Campbell, Foot whom the public disliked. Corbyn had a partial success with the public on the back of promised bribes and the most incompetent Tory party in my lifetime..
The problem is its parties that choose leaders who can become PMs and they choose candidates who appeal to the Westminster bubble often on expectations of preferment.with the future financial rewards that brings.
It was Tony Blair's great skill to con the British electorate three times and keep his MPs happy at the same time. All parties desperately seek another TB, the Tories chose Cameron the Lib Dems Clegg. Neither was a success so the search goes on for the party managers to find another TB.
Personally I do not want another smooth con man like Cameron or Clegg or geriatric duffers like Cable or Corbyn. I prefer honesty and brains and Mogg, BoJo and David Davies have that in spades. Most politicians come across as thoroughly dishonest by their consistent evasion of questions and in a few some cases corruption and nepotism.
I must however plead prejudice against Old Etonians so DD. a genuinely self made man people like would be my choice but choose a leader people like!